11 intriguing digital marketing stats we saw this week

Stat’s life! Stat’s what all the people say.

It’s time again for the weekly round up of stats and data relating to all things digital.

This week it includes the Guardian’s latest online figures, mobile commerce growth, digital adspend, and barriers to mobile commerce.

For much more of the same, download the Econsultancy Internet Statistics Compendium

A new record for the Guardian

The Guardian has achieved a new record high for monthly unique visitors.

More than 120m unique browsers visited the site during January 2015, beating the previous record of 114m set in September 2014.

In the same month as the Guardian completed the switch to its redesigned website, traffic rose 14% month-on-month and almost 35% year-on-year. Monthly page views were also up by over 25% year-on-year.

Mobile traffic has also seen an increase of 98% since January 2014.

11 intriguing digital marketing stats we saw this week

CopyRanger

Rick Duris is CopyRanger.

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