You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web?
But Google is more than just a search engine. So much more.
In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer. So we decided to round up some of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.
And for even more Google marketing tools and tips you should know, download our free guide here.
15 Helpful Google Tools for Marketers
1) Google My Business
Want to get yourself some free advertising on Google? I kid you not — it’s a real thing.
All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.” Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results.
