It’s all about quality content, relationship building, and being human.
This year will bring great breakthroughs in terms of what technology can achieve and with such advancement, customers are going to expect more from you as a small business owner.
Content marketing
Experts have been predicting for several years now that content marketing is king, and this year those predictions will become increasingly true.
Target audiences will spend more time utilising search engines like Google and Bing to find solutions to common problems, and content will continue to increasingly determine search rankings through Google’s indexing systems and algorithms.
Therefore poor quality, repetitive and overly keyword-stuffed content will be overlooked.
If you’re not already, this could be the year to hire professional freelance writers or digital marketing agencies to create attractive, educational and entertaining content.
