Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan, Marketing VP Kipp Bodnar, and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. At #17, I — predictably — brought up the rear.
Mercifully, Kipp helped me cobble together a plan for climbing the ranks. We started by comparing our dashboards and performing a quick gap analysis to get a better sense of the opportunities I was missing. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., LinkedIn Search, People Similar to You) and keywords (e.g., Job description, Skills) that drive profile traffic.
Quickly I discovered that there were three “clogged paths” to my profile.
