What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured?
It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology. Figuring out how to create and sustain win-win relationships with potential influencers is increasingly critical to keeping the lights on and the revenue streams flowing.
And yes, its value and impact can be measured. This post will talk about how.
But first, let’s establish some fundamentals.
