There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign.
- Finding them on a blogger database often yields inaccurate data.
- You want free promotion, but bloggers need and want to get paid.
- The blogger you find may not match your brand voice.
- The bloggers you target may already cover a competitor.
- The bloggers you find and email may not drive a large audience.
- Your product or campaign may not fit with their audience.
- The response rate from blind blogger outreach is low.
The solution: Work with influencers who can move an audience. Influencers with a targeted audience CAN increase the amount of unique viewers for your content.
What is the definition of an influencer?
- Anyone who can consistently move an audience of 1,000+ people to wherever they create content
- Should have a following (Twitter/newsletter/Facebook/Instagram) of 5,000-50,000 people.
For targeted influencer marketing and working with influencers, you have to find and recruit an influencer with the right amount of followers that has the actual ability to move the audience to your brand’s blog or site.
The Problems With Blogger Outreach + The Shift to Influencer Marketing
