86% of B2B and 77% of B2C organizations use content marketing .
This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn’t work anymore.
If you take a look at some of the best content marketing campaigns of 2014, you realize you can’t afford to take content marketing for granted. You need to be able to create compelling content and ensure it reaches your target audience.
(Note: Take a look at Kapost’s comprehensive list of the best brands in content marketing.)
But effective content marketing is way more than “just” creating high quality content and its effective distribution. The focus must be content amplification.
