Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.
After all, we’re well past the infancy of content as a marketing maybe. It’s a marketing must: 78% of CMOs now believe content is the future of marketing. But where do you find the smart, creative, hard-working people to make your content strategy a success? In this new landscape, there aren’t a ton of experienced “content marketers” walking around, but that doesn’t mean people with the skills you need aren’t right under your nose.
1. The Visual Artist
Great content marketing can’t thrive on words alone. Powerful images and graphics are at the center of awesome content marketing. Whether it’s creating a video, putting together aninfographic, or choosing stock photos that engage a blog post’s audience, your content marketing team needs someone who has an eye for choosing and producing visuals that are not only on brand, but also breathtaking and bold in their own right.