This is a guest post by Sydney based editor and copywriter, Andy Quan
Good writing is a hidden part of marketing. You don’t notice it when it’s there, but you will notice it when it’s absent.
Knowing how to write well and how to structure a document are particular skills that not everyone has. You may know your business but not be able to write about it. Advertising copywriters are sometimes great at key ideas and messages but not the final touches. Marketers may understand their client and target audience but may need support for writing documents or letters.
Even I, as a professional editor and writer, welcome another person to read over my work, give comments and catch the occasional mistakes.
When writing is perfect and says exactly what you want it to say, it can help your business immensely:
