Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog?
First, let’s start at a very high level and set the stage about blogging as a business imperative in general. I think that most businesses need to have a source of rich content to fuel their social media presence. Generally that means a blog, video series, podcast or something visual that can drive Instagram, Pinterest and/or Slideshare.
So blogging is an important and popular option, but not necessarily the only option for content creation. You have to consider your resources, talents, and customer needs when deciding what kind of content is best for your business.
