Retargeting, also called remarketing, is a way to build awareness for your brand and drive clicks to your website. It’s often thought of as B2C-first tactic because of it’s ability to drive repeat purchases or bring back abandoned visitors.
But retargeting is a powerful tool for B2B marketers as well.
First, an overview on how it works, which is really quite simple:
1) Someone visits your website and are tagged with a retargeting cookie;
2) They’ll start seeing your ads on various sites such as Facebook; and
3) They click on the ad coming back to your site and then complete a desired call to action.
At Bizible we’ve max out our retargeting budget, mainly driving visitors to the demo page of our Salesforce marketing attribution product.
A big limitation for B2B companies is visitors. The less visitors you have to your site, the less retargeting you can do. While we’re a fast-growing startup, our traffic is relatively small compared to most sites on the web.
But over the last years we’ve been doing retargeting for an enterprise SaaS product, and we’ve picked up a few smart ways it can drive leads and ultimately revenue.
5 Smart Ways To Use Retargeting To Drive Leads In B2B Marketing
