If you’ve been living under a rock for the last 2 years, you may not have noticed that Google Analytics has changed…a lot. As CRO experts, we know that good measurement is the foundation of everything we do. With the popularity of Analytics only continuing to grow at every level, it’s our responsibility to stay up to date with the toolset, as well as make sure we are helping our clients take advantage of all the new data at their fingertips.
A few months ago, I decided to challenge myself and get certified in Google Analytics. Honestly, it was a lot of work, but I can’t believe how much had changed in the last year. I strongly recommend every CRO expert consider getting certified. Also, I made this sweet Google Analytics Certification study guide to help.
If you don’t spend a lot of time exploring Google Analytics, here are some of the features & techniques you may have missed that could add a lot of value to your CRO processes:
8 Things Every CRO Expert Should Be Doing With Google Analytics
