Content marketing is as much of an art as it is a science. Often it’s a delicate balance between being creative and basing decisions on hard data.
Over the years I have come to rely on a few different content marketing metrics to help me hone in on what works vs. what’s not working on my blog. I don’t intend for this to be the “end all, be all” but these are a few metrics that I regularly follow that I believe will help any blog get on a path to growth.
Once you’re done, I’ve provided an additional resource at the end of the article to help you take your data measurement skills to the next level.
1. Most Popular Pages
Go into the content section of Google Analytics (or whichever web stats program you use) and check out which pages on your website are most popular.
If you’re in Google Analytics, you’ll want to login to your dashboard, look at the left side menu and select “Behavior” then “Site Content” followed by “All Pages”.