I’m often shocked by the websites of some people who approach me to do SEO work.
I am forced to question whether they are really ready for SEO, when it’s obvious that their website requires so much more important preliminary work.
Let me tell you what some SEO agencies might do:
- Ask you how many keywords you want to rank
- Ask you a bit about your business and your competitors
- Do some quick SEO audit checks on your site
- Propose some technical back-end stuff that they claim is for “on-page” optimisation
- Start building links
But what if…