What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria.
Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important.
BrightEdge conducted a study that showed organic search directs the majority of traffic online. And links drive rankings in organic search. If search is important to your business — and it should be — links need to be a marketing KPI in 2016.
But not every link is created equal. If you’re using links as a KPI in your online marketing, you’ll need to be able to evaluate link quality. Pursuing real, worthwhile links is paramount to search success…
