Content ideas (or rather, the lack of them), can be the bane of your content marketing campaign’s existence. After all, once you go beyond a certain point in your content campaign, you’ve pretty much covered everything there is to know about your industry, right?
There are always, always, always more topics for you to create content around. I mean, think about it. Sites like Mashable, Lifehacker, and ProBlogger have been around for years and years — but you don’t see them complaining about a lack of article topics. Instead, they’re regularly pumping fresh posts to this day.
So, how do they do it? Are the strategists behind these content networks magicians, sorcerers, or just plain geniuses?
None of the above (although that last one is debatable). These people have never-dry wells of content ideas for a very good reason: organization.
Successful, prolific content marketers are ones who are organized. Not only do they plan their editorial calender miles in advance, but they also have established, effective strategies for doing everything, including generating ideas for their content marketing strategy.
There are a few different ways to brainstorm content ideas. Some of them involve the use of web-based tools and software. In this post, I’d like to introduce to you 5 tried-and-true ways to conjure up subject matter ideas for your next pieces of content (no paid tools necessary).