Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Jumplead blog.
A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first step andpreventing them from unsubscribing is even more difficult.
What truly matters is how you treat them once they’ve subscribed to your list. After all, a whopping 97 percent of businesses are using email marketing, meaning that your competition is certainly gunning for the same attention you are.
In addition, 44 percent of email recipients made at least one purchase last yearbased on a promotional email. Therefore, your business should do everything in its power to make sure that you are going above and beyond with your email marketing efforts to drive similar results.
In this post, you’ll learn eight ways your business can go beyond expectations and delight your email subscribers for the long-term.
1. Give your subscribers a warm welcome
Much like in regular everyday interaction, first impressions are huge online. Especially in a market as saturated as email, creating positive experiences from the very first day will be key in forming a strong customer relationship.
When a customer chooses to subscribe to an email they are taking a risk. They are inviting your regular email updates into their already crowded inbox. Make sure to reassure them from the very beginning that your emails will be valuable and worth their attention.
