Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together.
But it’s important to take the time to do it properly. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales.
So what does a successful social media strategy look like? Here are 8 steps to help you create one:
Step 1: Understanding Your Audience
The foundation of a successful social media strategy is understanding who your target audience is and why they use social media. To do this, you need a combination of demographics and psychographics…
