If you are a “newbie” to content marketing, this article is for you.
I’ve had the privilege to be part of multiple content marketing implementations in small companies, medium companies, and super-large companies.
But the basics always remain the same.
Today I want to share with you what those basics are.
Today, I want to share with you what really matters when developing your content marketing strategy.
Step Zero: Understand the non-buying mode of customers
When you or me make buying decisions, as customers, we go through a decision making cycle. We go online, watch television, listen to the radio, talk to people, and so on. But in content marketing, customers are, at first, in a non-buying mode…