8 Steps Always Found in the Best Content Marketing Strategies

new to content marketing strategyIf you are a “newbie” to content marketing, this article is for you.

I’ve had the privilege to be part of multiple content marketing implementations in small companies, medium companies, and super-large companies.

But the basics always remain the same.

Today I want to share with you what those basics are.

Today, I want to share with you what really matters when developing your content marketing strategy.

Step Zero: Understand the non-buying mode of customers

When you or me make buying decisions, as customers, we go through a decision making cycle. We go online, watch television, listen to the radio, talk to people, and so on. But in content marketing, customers are, at first, in a non-buying mode

8 Steps Always Found in the Best Content Marketing Strategies

CopyRanger

Rick Duris is CopyRanger.

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