As someone who writes about social media a lot, I am often asked why a brand’s social media programs isn’t working like the business owners thinks it should be.
There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there who believe that gaining a large number or a giant audience within the platform is the most important item to accomplish.
This trickles down to the company owners and leaders. Let’s clear the air with eight reasons why the problem at your company is not your social media program.
8 Reasons Why the Problem With Your Company Isn’t Social Media
