When many people start diving into their marketing analytics, they’re nervous. Maybe they’re new to the technology, so they’re worried about it being too complex and confusing to use. Maybe they haven’t analyzed their marketing before. Maybe math was never their strong suit. Or maybe they’re just worried about messing something up.
It doesn’t have to be this way. If you have the data that needs to be analyzed, some helpful analytics resources, and a little confidence in yourself, you can report on your analytics.
This post should help you with the latter two. We’ll dive into some of the common misconceptions about analytics and give you some resources to reference so you can get past that nervous phase and on to the good stuff: actually measuring your marketing. Let’s get to it!…
