Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.
But writing copy for these marketing assets can be hard. You’re providing users with useful information, yes — but that’s not all you’re doing. You want to create content that has a bottom-line impact. Content that sells…
