When shopping for marketing automation technology, many marketing teams dive into the vendor selection process because they’re trying to fix a big problem in their current process or to set the stage for rapid expansion.
But before choosing a marketing solution, it’s important to do more than define the problem or outline the overarching goal. You should also examine every process you want to improve in the present as well as the challenges that might arise in the future.
Choosing technology can be challenging
The thing is, marketing automation technology is changing and evolving all the time. Purchasing marketing automation technology is more problematic than shopping for some other technology, like a piece of accounting software. You know what an accounting system is supposed to do today and what it’s likely to need to do tomorrow. You know what the problem is, what to look for, and you have a specific list of functions you need it to do…
8 Best Practices for Purchasing Marketing Automation Technology
