You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great.
Then, you published it. Yet after sometime, you begin to get the feeling, “Maybe I could have gotten more out of my outstanding piece of content.” What could you have done?
Sometimes it is hard to realize that content you like and have created with care and thoughtfulness will not get the attention you think it deserves. This might be due to the fact that your own blog is not yet as widely known as you want it to be, or your content is not speaking to the correct target group. Whatever the problem, there are ways to help your content get the attention it deserves…