Here are 11 features of content marketing that a small business should have in place before launching a strategy.
When a small business jumps right in to the ‘How’ and ‘Why’ of content marketing, the process can seem a bit overwhelming. It is a good idea to step back and look at all the elements of a content marketing strategy (CMS) in order to gain perspective and recognize that, while strategic combinations can be infinite, the overall strategy is finite.
Here are 11 features of content marketing that a small business should have in place before launching a strategy. Once you have created a basic strategy, you can begin to adjust and grow the strategy for larger and diverse target audiences.
1. Your Website
In content marketing, your website is the hub for all your content, and all other associated marketing and digital assets should direct people back to your hub. When people engage with your content, they should be doing it as often as possible at your hub so that you have the opportunity to give them a call to action.
There are many calls you can set up on your website (e.g., subscribe to a newsletter, enter a contest, use a coupon, contact a representative), but it is a good idea to focus on one strategic call to action at a time.
