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So you’ve implemented a blogger outreach program and you’re working with YouTube influencers to have them say cool things about your brand, whilst also collecting unique Instagram photos from your consumers. Now what?
Having those earned mentions floating around the blogosphere and across social are fantastic, but let’s face it, we could all do a better job of making the most out of our earned media and user generated content (UGC).
Start by thinking of the different branches of your brands’ image and marketing that you or your team creates content to power. Your website. Your email newsletters. Your own social posts. Instead of writing content for your brands’ owned assets, where can you insert your earned media instead?
A key characteristic of today’s digitally driven consumer is that they’re self-sufficient in researching brands and look for a non-biased voice to get information about a brand. By placing earned media and user generated content strategically throughout all funnels of your marketing, you can increase sales and conversions by helping consumers along their buyer’s journey…
