Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015, there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes.
For publishers looking to build an audience, the opportunity on Instagram is massive—publishers like Mashable, National Geographic, and Vogue have all had success in growing their follower counts from zero, to hundreds of thousands, and even millions. The reason? Instagram is a powerful storytelling medium, and with just one photo, brands can capture their audience’s attention, inspire dialogue, and build their companies’ narratives…
