How tasty is your copy writing? Taste-related words and figurative language can be more deliciously persuasive and sumptuously effective than literal words with the same meaning. Words that stimulate taste-activated areas in the brain are known to be associated with emotional processing. Language that frequently uses physical sensations or objects that refer to abstract domains, such as time, understanding or emotion, actually requires more brainpower, resulting in more engagement and comprehension.
