Marketing doesn’t sell products. It brings to light a solution that addresses a customer need. If you’re in marketing, you’ve likely heard some variation of this before. And while this golden rule is still true, many marketers haven’t caught up with that fact that digital marketing has helped take the role of marketing one step further.
As digital marketing continues to evolve, you not only have the ability to convey your solution to a customer, but the ability to gain valuable insights into customer behaviors that can both inform your marketing strategy and your business, while also working to help you anticipate customer needs…
7 Steps to Gaining Customer Insights from Your Digital Marketing Efforts
