A landing page is the quintessential marketing tool for making your advertising dollars turn into profits online. It is one of the most important things you can optimize in any online marketing campaign and today I’m going to give you some pointers to make sure your landing pages are effective and more importantly convert!
So without further adieu here are 7 Steps to Better Performing Landing Pages!
1. Call to Action and Form Submissions
Once you have captured the users attention you want to make sure you capitalize on their oh so important data. Having a clear and concise directive for your page is imperative. You will want to walk the user through some type of process, whether that is downloading something, making a phone call, or filling out a form with their information for follow up or for a direct sale.