Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.
I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.
Let’s get right into it. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website:
- Home Page
- About Page
- Contact Us Page
In this post, I’ll explain how to optimize each one of these pages. (And if your most-visited pages are different than the ones listed above, you’ll still learn a framework for optimizing any of the important pages on your website.)