This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t figured out how to leverage social to create a personalized, relevant and enjoyable experience for their audience.
Socially awkward brands aren’t just pushed to the sidelines, they miss out on building valuable relationships, or in some cases, end up on a viral list of social media blunders. Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought. Here are seven deadly sins of social media marketing to avoid at all costs to keep your audience engaged, interested and loyal.
