Search engine optimization is widely adopted by growing websites to gain online visibility and popularity. Even though SEO is effective, it is not easy now. The regular search engine updates have made it essential to optimize various aspects of a website to make it rank higher.
There are seven major SEO signals which will help improve your Google ranking:
1.Keyword Research
Keywords are the most important factor for any website to rank well on search engines. Keyword research is a vital aspect in an SEO campaign as it gives an idea of which keywords are being used by internet users to look for your website. You should try to figure out keywords that have a high search volume but low competition as this will help rank better. These are limited as competitors also make use of similar ones. The best option is to include long tail keywords as these are specific to your page improving the chances of getting listed for relevant search.