Online reviews have emerged as one of the major factors that influence purchase behaviors of today’s consumers. Thanks to sites like Yelp and TripAdvisor, as well as social networks like Facebook, Google+ and Foursquare—all of which allow users to rate and review local businesses—reviews carry potent word-of-mouth power that can draw or drive away potential customers.
For Example:
- Research firm YouGov found 88% of consumers in the US trust reviews as much as they do personal recommendations made by friends and family.
- According to Cone Communications research, 4 out of 5 consumers reverse their purchase decisions based on negative reviews.
- Influence Central data showed 90% of consumers think reviews are more important than any information provided by a salesperson.
It comes to no surprise companies now embrace reviews as part of their marketing strategy. A Search Engine Land report found as much as 83% of marketers believemanaging reviews “absolutely” delivers good ROI. Handled properly, online reviews can also support and enhance the effectiveness of your social media strategy…
7 Online Review Tactics to Boost Your Social Media Marketing
