In the world of marketing, there’s no shortage of new strategies designed to engage audiences and inspire purchases.
From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. But if there’s one thing we know for sure, it’s that emotions rule our decision-making.
Considering the relationship between our actions and emotions, it should come as no surprise that finding ways to incorporate joy into your marketing efforts can have a profound impact on the way people perceive your brand. It’s a concept called joy marketing, and it’s worked for a lot of big brands.
Want to learn more? Keep reading…
