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The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. The tricky part is that there are many different types of paid distribution methods at various price points. This can make it difficult to know which method is right for your program’s audience and goals. Below we’ll break down the different paid distribution methods and when to use each one:

5 Best Paid Distribution Methods And When to Use Them