When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red.
But when you click through, the notifications aren’t about you. Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference.
Then you feel it — that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Your heart speeds up, you’re overcome with anxiety … and then your day starts and you forget all about your personal brand until the next morning.
7 Easy-to-Fix Mistakes You’re Making With Your Personal Brand