Think of a Rip Van Winkle like scenario where an SEO who went to sleep a few years ago, woke up today. Will he be able to recognize the current SEO process? Probably not – it’s changed drastically. With Google trying to make search a better place, all its algorithm updates have one core focus – get rid of spammy links and fetch only the most relevant search results.
As SEOs, we need to revisit our strategies and sort them out to navigate the changing landscape. With the way things stand, you must ensure your SEO strategies are future-proofed to add a semblance of consistency and solidity to your campaign…
7 Directives to Help You Navigate the SEO Landscape of the Future