For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012,2013 and 2014). Special thanks to our friends at Marketo for making this year’s eBook possible.
My favorite part about these predictions is that I’m usually wrong (as you know). Despite this, I don’t mind going out on a limb again this year.
For the record, here are my (soon-to-be-failed) predictions for 2015:
- We will see a surge in print magazines from brands in 2015. As most brands continue to focus heavily on digital, the smart ones will realize that it is much easier to cut through the clutter by leveraging “the post” — where there isn’t much competition at all, comparatively speaking.
- Medium-sized and large businesses will begin to purchase niche media companies because they thirst for creating real relationships with their target audiences.
- We will begin to see well-known B2B publishers and editors at media companies getting recruited by and joining large B2B brands, with technology companies leading the charge.
