According to the National Retail Federation, more than $16.4 billion will be spent in the USA, before and during the Easter weekend – on apparel, decorations, gifts, candies, food and flowers. Businesses that seek to achieve success during this period need to, according to Facebook Insights, target women of all ages and consumers who are 18 to 34 in particular, as they are the most important drivers of the Easter conversation.
In the U.S. and U.K., where the holiday is celebrated with chocolate Easter eggs and candy baskets, this time is especially lucrative for the confectionary industry. But experiences from Australia or the Philippines, where the holiday is mostly associated with travel, show that you don’t necessarily need to sell candies to make cash. Restaurants, hotels, travel agencies, florists and clothing stores are using this time to showcase their spring offers and advertise their deals at a place where their customers plan, celebrate and share their experiences widely and instantly: social media…
6 Ways To Use Social Media To Make More Business This Easter
