As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless.
So how do you keep up with the times? Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns:
1. Mobile Video Advertising
If mobile advertising is hot, then mobile video advertising is sizzling. In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Mobile video advertising is starting to show up everywhere and the reason for this growth is simple: pair a smartphone with 4G service, and users can watch and share high-quality videos wherever they are…
6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
