In order for your e-commerce site to be profitable for the long run, it will need to get exposure in front of the right audience. One of the most effective ways to do this, of course, is to get your site ranking at the top of the search results for your relevant keywords and phrases. While there are plenty of different ways that visitors can arrive at a site, the majority of people are still using Google as their preferred search engine. This means that getting your e-commerce site at or near the top of the rankings for your targeted keywords and phrases can obviously lead to a massive increase in sales.
The problem is that SEO can be a real challenge for e-commerce sites. There are a few major aspects of the typical SEO process that don’t always work very well with e-commerce sites, and this often results in poor rankings and very little search traffic. Google, now more than ever, wants to see pages with unique and original content, and a lot of it. Many product pages on e-commerce sites are very light on content with brief product descriptions, and in some cases the content is duplicated across a number of different product pages. Link building is another major challenge, because getting quality links to e-commerce sites and product pages is not easy.
In this article we’ll take a detailed look at the topic of SEO for e-commerce websites. Everything that will be covered is very practical and can be realistically achieved to help increase traffic for your own e-commerce site, or for a client.