Since nothing is worth talking about unless it’s tantamount to the end of humankind, “Mobilegeddon” is now upon us. If you’ve somehow missed the panic that tore through the Internet this week like Godzilla through Tokyo, the world’s most popular search engine will now factor mobile friendliness into its algorithm for smartphone searches, damning the search rankings of sites still living in a desktop-focused world to new depths.
There may be plenty of hyperbole surrounding Google’s algorithm change, but legitimate concern on behalf of content marketers is not unfounded. Getting knocked down in Google’s search rank costs real businesses real money. According to a 2014 Advanced Web Ranking study, 71.33 percent of searches lead to an organic click for sites on Google’s first page of search results. That’s only true for 5.59 percent of searches on the second and third results pages. What’s more, the first five results on a search page account for an astounding 67.60 precent of all clicks…
6 Tips Content Marketers Need to Know About Mobilegeddon, Google’s Big SEO Change
