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Despite the growing number of mobile users, the mobile user experience is still often overlooked by many brands and publishers. It can take forever to load some websites on mobile, and once they have loaded, the user interface isn’t optimized for mobile, making it impossible to navigate and access the relevant information.Poor user experience like this leads to visitors abandoning your website, leading to countless missed opportunities.

In the modern digital landscape it’s no longer a question whether mobile marketing is important. We know it is.

To help address such concerns, Facebook has taken the first steps to radically the improve user experience on mobile – even if a publishers’ website is not up to speed. Publishers are now allowed to syndicate their content to Facebook via their new ‘Instant Articles‘ offering. Instant Articles communicate direct with Facebook’s systems, enabling them to load… well, instantly. The feature also enables publishers to utilize unique Facebook publisher tool to improve the presentation of their Instant content…

6 Things Every Publisher Needs To Know About Facebook’s Instant Articles