Do you need a social media audit to reach your goals?
Bravo for you and your organization if you’re using social media. But do you know if it’s working? When was the last time you sat down to review your efforts and your results? Probably a while.
Take a look
Maybe it’s time for a social media audit. This need not be a painful process. It starts with looking at all of your existing social media profiles. Is the profile or bio information complete? Is the social platform actually being used, or is it dormant? Is there an editorial calendar to guide publication? Are you integrating your social media and content marketing activities? Do you know why you chose to be on each particular platform? Are you reaching the right audience there? How is it working for you? Take a look at the analytics offered and spend some time reviewing your results…