Social media can be confusing.
Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair.
However, studies show that social media marketing works. In 2014, investment in social media is a necessity, and no longer a luxury.
According to Social Media Examiner, companies using social media for 3 or 4 years see an improvement in their search rankings too.
Social media is not just a trend that’s going to pass – and marketers are taking note of it. Since there’s no ignoring social media, here are some tips on how you can make it painfree and easy (even if you hate it).
Choose your social media platforms
You don’t have to be active on all social platforms out there. There, I said it. You can breathe now.
In fact, be very aware of what accounts you monitor and focus on.
Don’t spread yourself too thin. As a rule of thumb, if you’re starting out, have your presence on the “Big 4” sites:
- Google+
You should consider Pinterest and Instagram depending on your target audience. Once these are out of the way, you may then consider the more focused community-based platforms such as Tumblr, StumbleUpon and the likes.
6 Social Media Marketing Tools to Make Your Management Quick and Easy
