When it comes to real-time marketing, no field is better poised to take advantage of the opportunities than the sports industry. Most fans watch the game with a phone in hand, checking fantasy league scores and sounding off on big plays minute-by-minute. They use social media to share everything from celebratory cheers and photos to smack-talk, predictions and stats. If one of the keys to real-time social media marketing is going where the fans are, then sports are set up for success.
But can social media be a game changer for sports marketers? Measuring fan buzz is one thing, but can marketing teams use social media to build engagement to help support a sports franchise? There’s no question that much of what happens on social media is outside a marketing team’s control. No one can predict what big plays will drive social conversation or which players will step off the sidelines and into the spotlight…or which fumbles will cause negative sentiment to build…
