The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015.
It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data. While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come.
It is perhaps, the beauty of paradox: it is nearly impossible to look forward without in some way, shape, or form, reflecting on the past.
Below are a few content marketing predictions – in some cases bits of predictions – from this year’s list that stood out for me, though I’d encourage readers to make time to read through the entire deck. The deck is embedded nearby.
