Looking to assemble your own content marketing dream team? The social media equivalent of The Avengers? You’re going to need talented folks who wear a number of hats—including each of the following key players:
- A good listener. Content marketing is, by its very nature, a social endeavor. It’s not something you do in isolation, and it’s not just about broadcasting your own platform or message. Content marketing begins with actually hearing your followers and fans; learning what matters to them, and how that plays into your brand; tracking feedback and measuring online reputation; and joining followers and fans in conversation.
- A good conversationalist. Speaking of which: As you use social media platforms to dialogue with your followers and fans, you’re going to need someone who can hold up your brand’s side of the conversation. You’re going to need someone adept at responding to comments and questions, and facilitating a meaningful relationship while always putting your company’s best foot forward.
- A killer copywriter. Even in the era of online video and images—increasingly important to content marketing and social sharing—written content is still paramount. You need someone who can develop copious amounts of engaging, entertaining, value-adding content—all of it consistent with your brand’s message, all of it creative and compelling.
- A multimedia specialist. With the above said, you’re going to need—at a bare minimum—some original, brand-enhancing images and infographics. Some original video will certainly help, too.