You’ve spent hours (even days) creating that amazing new marketing guide.
Your buyer personas are going to love it. It’s going to cause a social media storm. You’re sure of it…at least…you think it will.
Then ‘that’ question pops up – ‘How is it performing?’
Do you know? If you do, you are part of a relatively small 28% who can successfully measure content performance. But if you don’t know what metrics to use, how are you supposed to know if you are succeeding (let alone improving) against your strategic goals?
